William Gordon regards his choice of subject matter (and treatment of final print) sufficient proof of his intent, providing both context and aesthetic stance. He hopes that each briefly titled image stands free of elaborate description, analysis or inward narrative.

However, William Gordon is more forthcoming about his Classics! (the classic car prints he prepares at leisure). He delights in the play of natural light on sculptural form: the complex motor casting, hand-beaten alloy wing, razor-edge line. As well as the downward fall of light, he looks for the complementary shadow beneath the vehicle - that subtle counterbalance to all the polished brass and chrome!

William Gordon produces permanent oil-based pigment prints in small-number limited editions. He also creates the photographic monorpint. Each '1/1' print has a significant distinguishing variant of pigment chroma, media material and format size.